How To Use Pinterest To Promote Your Business

Social Media Marketing has in recent years proved beneficial for companies trying to maximize their marketing budgets. Pinterest has seen a rapid growth in its number of users - more than 70 million since its inception on the 10th of October, 2010 - has more than 500 million business users who are competing to attract the attention of prospective and current customers. A visual medium with an immediate and powerful attraction, the site is about sharing quality, relevant photos as well as expertly written comments to establish a presence for your business.



Pinterest for Business

Making use of Pinterest to promote your business is easy after a successful marketing strategy has been put in place. There are however some things that require focus:

Start off with a stunning and precise business profile. Include relevant images and text that accurately describe the company as well as its services and individuals.

Promoting a company through Pinterest is about making people interested and curious about what the business has to provide. Connect with them using an array of relevant photos, videos or infographics about the business. Create rich and multimedia pins, which include recipes, films or podcasts, instructional videos or webinars as well as business-related content.

Size, location, clarity and the colors of pins affect the pin's popularity. Studies show that bright and clear photos are more likely be re-pinned than photos faces, faces, and dark, dirty photos.

Improve the variety of pins displayed on the board. Limit branding and direct selling to 20 percent of the overall content on the board to make it more appealing and interesting.

Create original content, or re-pin relevant pins. Make comments on popular pins or boards of your neighbors and watch your efforts get rewarded. According to reports, 80 percent of content posted on the platform is Re-pins, with every pin being re-pinned at a minimum of 10 times. Follow other users who share similar interests to reap the benefits of their fan-following. Be careful not to post more than a few comments per day, or your account might be viewed as a scam.

Connect pins to your business's blog or website through their descriptions or their properties as source. Optimize the boards and pin descriptions to include keywords, making it easier for users to find pins with search. Of course, this improvement will also help improve the positions on Google. Be aware that pin descriptions could also be effective tweets.

Make use of Pinterest Analytics to track the most popular and effective pins. This data can assist you in making appropriate and timely corrections to your advertising efforts.

Promotion of business through Pinterest is an exciting challenge that, if handled correctly, can yield a lot of rewards. Integration of Pinterest with Facebook and Twitter will boost and simplify the number of followers which makes it simpler to publish content across the three platforms and increase outcomes. Web Level UP in marketing via social media and advertising, so contact us if you require a little assistance starting out or increasing the reach of the value of your Pinterest for Business account! 

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