Can Social Messaging Apps Boost Your Marketing?

Social messaging apps, like WhatsApp, Facebook, and WeChat have an impressive 4.5 billion users in total. This is more than the total amount of Facebook and YouTube users!

These numbers are exciting for owners of brands. It's not a secret the fact that advertising is getting more conversational. This is called"conversational marketing," and it's being used by more and increasing brands each year.

Conversational marketing facilitates seamless communications between brands and their customers. The social media messaging applications are the best solution to make this type of instant interaction.

Nearly half of all users of global messaging apps claim to have contacted companies through these platforms to get more information on their offerings or services and have done it in various phases on the journey of a buyer.



If they have a concern that needs to be answered, 82% of them require to receive a prompt answer. In excess of 40 percent of consumers use chat-based marketing tools like social media apps to aid in their buying decision making.

Social messaging applications are an excellent way for your customers to get in touch with you. They often seek advice on new products or are looking to make inquiries about returning. You can connect them with an individual from your customer service department using the use of a social messaging application.

Studies show the fact that 90percent of teenagers in addition to 70 percent of adults are active on social media. Direct messages sent via the social media platforms they use on a daily basis is simple and quick. This is a far cry from some time ago, when users had to wait for hours to talk to the customer support team of their favorite brands!

Then, why do you need to utilize social media apps to enhance your strategy for marketing via conversation?

Cultivate Contact

The fact that messaging with apps like WhatsApp as well as Facebook Messenger is easy and easy, it helps your customers to get in touch with them more frequently. A regular interaction with your audience will result in increased customer satisfaction and a stronger relationship between you and your customers.


Deliver Timely Information

Social media messaging applications provide the ability to instantly communicate. If someone is in need of an immediate answer, requires an answer, you are able to respond quickly through these apps.

If you are planning to hold an event that you want to announce to your followers promptly via social messaging apps to increase attendance and increasing engagement.


Provide Support and Assistance

Many companies choose to utilize social media messaging applications for dealing with customer service issues because communication is nearly instantaneous. That means your customer service team will be able to provide assistance and support for your customers promptly.

If your company is able to resolve problems or issues quickly with efficiency, then it is able to improve its image and increase the loyalty of customers.


Boost Sales and Regain Potential Customers

Conversational marketing can improve the retention of your customers, increase word-of mouth marketing, and improve lead generation. All of this will result in increased sales!

Being easily reachable by customers makes them more likely to purchase from your company. They are assured that any problems that may arise related to their order will be addressed immediately that increases trust and confidence in your business. This allows you to increase your reach and make new customers!

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