What does digital marketing do

Marketing that is digital can include any marketing that involves electronic devices. This includes marketing specialists who can use it to communicate promotional messages and track its impact on your customer journey. Digital marketing is a term that describes marketing campaigns that are displayed on a phone, tablet or computer. Digital marketing can come in many forms: online video, show ads search engine marketing and paid social ads. Digital marketing is often compared with traditional marketing such as billboards and magazine ads. Television is often lumped with traditional marketing, which is odd.

Did you know that over 3 quarters of Americans use the internet on a daily basis. Not only this, but 43% of Americans go online more than once per day and 26% are online " nearly constantly."

These numbers are even higher for mobile internet users. 89% of Americans use the internet at least once a day, while 31% go online almost daily. It's crucial to capitalize on the digital world as a marketer by creating a brand and providing great customer experiences that bring more potential customers.



What is digital marketing?

Digital Marketing is also known as online marketing. It involves promoting brands to connect with customers via the internet and other forms digital communication. This includes email and social media as well as web-based advertising. However, it also includes text and multimedia messages that can be used as a marketing channel. Digital marketing is, in essence, any marketing campaign that involves digital communication.

Inbound marketing versus digital marketing

Inbound marketing and digital marketing can be easily confused . Many of the tools used in digital marketing are similar to inbound marketing, such as email and online content. Both aim to attract prospects' attention and convert them into customers. The relationship between the tool, the goal is different in both of these approaches. Digital marketing is about how each tool can convert customers. The digital strategy of a brand may utilize multiple platforms, or rely solely on one platform.

Inbound marketing is holistic. Inbound marketing is a holistic approach that starts with the goal and looks at all available tools to determine which ones will reach the target customers. Then it examines each stage of the sales funnel to see which should be followed.

It is important to remember that digital marketing and inbound are both options. As a marketer, you don’t have to choose between them. They work well together. Inbound marketing gives structure and purpose to digital marketing efforts. It ensures that each channel of digital marketing works towards a common goal.


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